Netflix is offering a million dollars to anyone that can improve movie recommendations by 10% over the current Netflix system.  They are also offering $50K per year to the most improved system until the 10% overall improvement is attained.   This really highlights the increased importance that good recommendation has in this world dominated by the Long Tail.  Remember ... Keep repeating the mantra: Make everything available, Help me find it.  Contest details are available at Netflix Prize
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