Complete my album
Apple has just rolled out the 'Complete my album'
feature for iTunes. With this feature, Apple will give you a $.99
credit toward the purchase of an album for every song off that album
that you've purchased individually. This lets you easily try out a
few songs from an album and if you like them you can pick up the
rest of the album without paying any penalty. It's a super
feature, that will hopefully encourage listeners to move beyond the most
popular tracks for an artist to the tracks that may take a while to
grow on you. I think Apple should go one step further with this
and give you a discount for each additional song you buy on an album:
$0.99 for the first track, $0.88 for the second track, $0.77 for the
third and so on until you reach $4.95 which should be the cost of the
album.