Digital Thought Leaders Panel - Sf Music Tech Summit
The digital thought leaders panel moderated by Brian Zisk, with Tim
Westergren of Pandora, Aza Raskin of Songza, Michael Pertricone of the
consumer electronics association and Ty Roberts of Gracenote/Sony.
First topic is the well-worn topic of how we navigate the intellectual property minefield of music. How can companies make money while still compensating artists. I wish the panel would focus a bit more about technology and less on rights and IP. There's a separate legal track. As K7lim says "this is a kindergarten discussion of IP policy."
Tim Westegren calls for better, simpler design is necessary to engage with listeners, especially new listeners. "Simplicity brings people in" says Aza.
Brian asks: "What is the Future?" - Ty Roberts talks about music product. He's interested in 'music packaging' - augmenting the simple MP3 with all of the ancillary metadata (album art, reviews and bios). Aza suggests 'continuity of experience'. Eliminate the facebook.iTunes silos - get rid of having to worry about where your music is coming from. Michael says it is 'Simplicity'
Tim points out that radio has always been popular. He says that people don't want to spend alot of time administrating their listening experience. He suggest that music will be everywhere, supporting by advertising. Once this is in place, there will be lots of ways that people can use and interact with the music.
Aza points to the Kindle as a good example of where things should go with music. "Feels like free" is key - whether it is ad supported or some other model.
First topic is the well-worn topic of how we navigate the intellectual property minefield of music. How can companies make money while still compensating artists. I wish the panel would focus a bit more about technology and less on rights and IP. There's a separate legal track. As K7lim says "this is a kindergarten discussion of IP policy."
Tim Westegren calls for better, simpler design is necessary to engage with listeners, especially new listeners. "Simplicity brings people in" says Aza.
Brian asks: "What is the Future?" - Ty Roberts talks about music product. He's interested in 'music packaging' - augmenting the simple MP3 with all of the ancillary metadata (album art, reviews and bios). Aza suggests 'continuity of experience'. Eliminate the facebook.iTunes silos - get rid of having to worry about where your music is coming from. Michael says it is 'Simplicity'
Tim points out that radio has always been popular. He says that people don't want to spend alot of time administrating their listening experience. He suggest that music will be everywhere, supporting by advertising. Once this is in place, there will be lots of ways that people can use and interact with the music.
Aza points to the Kindle as a good example of where things should go with music. "Feels like free" is key - whether it is ad supported or some other model.
Discussion about the "metadata problem".
Tim offers advice to artists - add a new member of the band - a non-musician - to be the marketing person to get the band exposure on the 'nets.
Good post. Wish I could have attended.
What is the "metadata problem" mentioned above?
Posted by roomforjello on May 10, 2008 at 07:12 PM EDT #