Om Malik writes about QLoud, a 'people powered music search engine'.  They are going to try to do what last.fm already does.  The QLoud site looks nice, and has lots of web 2.0 eye candy, but their user-base right now is embarrasingly small when compared to last.fm ... and of course, the more users you have in a social system, the more data ... and the more data, the better the recommendations.  For instance, on qloud, the Green Day song 'American Idiot' has been played by 4 users, while on last.fm it has been played by 341,147 users.  So which one will give better recommendations?
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