The top 5 things in the digital music world that didn't happen in 2006
#3 Yahoo didn't buy last.fm - for a while it seemed that
Yahoo was going to buy all of the Web 2.0 companies. They bought Flickr.
They bought Deli.cio.us. It seemed quite natural that the next
thing they would buy would be venerable (in the web sense)
Last.FM. Last.FM is one of the first of the Music 2.0 companies -
they have been collecting all sorts of really interesting data - social
tags, user song plays. Over the last 4 years they've
collected billions of data points about music taste. This data can
be used for all sorts of things: recommendations, identifying
tastemakers , novel playlist generation, spotting the next breakout
band. So with Yahoo seemingly buying every Web 2.0 company
it could, it seemed only natural that Last.FM would join the Yahoo
empire. But instead, there was the Peanut butter manifesto
about Yahoo spreading itself too thin. Yahoo was having a hard
time figuring out how to monetize its Flickr and Del.icio.us
acquisitions. The social music space was getting crowded with newcomers
launching every other month. At the end of the year, Last.fm was
still an independent company - it still was the largest social music
network with 5 million unique visitors per month.
Now the maturing last.fm has to figure out how to use those
eyeballs and all that golden data into to stay ahead of the pack -
without the help of a company like Yahoo.
Posted by Anita on January 07, 2007 at 09:18 PM EST #
Posted by Jeremy P on January 08, 2007 at 12:41 AM EST #