is extending its reach with a new program called in a Box. in a box will allow partners to embed the ad-supported player in their site. From the Press Release: The service is dubbed " in a Box" because it’s a complete "soundtrack for the Web" experience for users—featuring millions of tracks from’s unparalleled music catalogue. Based on the open platform of, partner sites can adopt " in a Box" simply, easily and quickly. The service will be ad-supported allowing brands and sponsors the opportunity to reach millions of highly engaged music fans across the Web beyond the site.

I found it interesting to see the teen/pre-teen site as one of the " in a box" partners. This could be an interesting clash of cultures as the 13 year old girls start pushing their scrobbles into's music brain, while the old-school users push back with their nefarious tagging of pop music.


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