Last.fm in a Box
Last.fm is extending its reach with a new program called Last.fm in a Box. Last.fm in a box will allow Last.fm partners to embed the Last.fm ad-supported player in their site. From the Press Release: The
service is dubbed "Last.fm in a Box" because it’s a complete
"soundtrack for the Web" experience for users—featuring millions of
tracks from Last.fm’s unparalleled music catalogue. Based on the open
platform of Last.fm, partner sites can adopt "Last.fm in a Box" simply,
easily and quickly. The service will be ad-supported allowing brands and
sponsors the opportunity to reach millions of highly engaged music fans
across the Web beyond the Last.fm site.
I found it interesting to see the teen/pre-teen site Stardoll.com as one of the "last.fm in a box" partners. This could be an interesting clash of cultures as the 13 year old girls start pushing their scrobbles into last.fm's music brain, while the old-school last.fm users push back with their nefarious tagging of pop music.