The Future Of Music
On my nightstand this week is the book called The Future of Music.
This book offers a look at what changes are going to happen in the
music industry over the next 10 years. Author David Kusek does an
excellent job describing the current state of the music industry, how
we got to where we are, and what is going to change. Kusek says that
soon: 'Music will flow like water'. We will have easy and
ubiquitous access to music, and just like water it will be (or at least
seem to be) free. That doesn't mean that people won't make money
selling music. Just like Evian can make a profit selling bottled
water at a price more expensive than gasoline, there will still be a
way for people to make money selling music. It's just that the current
recording industry won't hold the keys to the kingdom as they do
now. An excellent book for anyone in the business of bringing
music to the consumer. (Thanks Matthew for the suggestion).